Two Steps to a Website That Works Like Part of the Team
A strategy-first approach for seasoned business owners in transition.
Start with
THE CATALYST
DELIVERED IN 3 BUSINESS DAYS
In just 60–90 minutes, we’ll talk through what’s shifting in your business and what your site needs to do next. No prep required on your part, I’ll guide the conversation.
We’ll run it through my Realignment Lens, a process designed to cut to the chase and pinpoint what’s working, what’s not, and what to tackle first.
I’ll follow that up with a thorough review of your site, your marketing, and every other place your clients or customers might find you online, so nothing gets overlooked.
You’ll get your custom Catalyst Roadmap, a practical document outlining what to fix, ditch, add, and keep.
We’ll walk through it together, so you understand why each recommendation matters, how it will make your site more effective, and your business easier to run.
No guesswork. Just a clear plan you can tackle yourself or have me handle for you.
$450 CAD
(credited toward The Launchpad if booked within 30 days)
Have questions?
Let’s clear them up.
-
A short intro call to make sure this is the right step
A 60–90 minute strategy session (no prep needed)
A full review of your website and online presence
Your Catalyst Roadmap: recommendations specific to your business
A short follow-up Zoom to walk through everything together
-
Everything below is included in your written plan:
Page-by-page recommendations (homepage, services, product pages, about, etc.)
Notes on what to rewrite, redesign, or reorganize
Suggestions to improve flow, structure, and calls to action
Fixes for functionality issues (booking, navigation, mobile usability)
Ideas for optional features (downloads, wholesale access, client-only areas)
A prioritized list so you know what to tackle first and what can wait
We’ll factor in your time, deadlines, budget, and skills so the plan makes sense and actually gets done. It’s yours in writing, easy to refer back to or share with anyone helping you implement.
-
You might already have a clear sense of what needs to change, and that’s a great place to start. But even with a clear list, it helps to step back and look at how those updates will impact the rest of your site.
One tweak can quietly affect your messaging, create gaps in the customer journey, or distract from what you most want to highlight.
The Catalyst gives you a blueprint, so every change works together, and your site represents your business the way you want to be seen.
-
Sometimes, yes. If we’ve worked together before or you already have a clear, documented plan, we can discuss starting with The Launchpad.
But if you’re still sorting out what needs to change, The Catalyst is the best place to start. It helps us get clear before any design or copy decisions.
And if you go ahead with The Launchpad within 30 days, the Catalyst fee becomes a credit toward the project.
"She strategizes with you, talks through growth goals, and actually listens to what you need. Just what I needed to step up and make big decisions that paid off."
Trisha Bower, Eat My Shortbread
Get it done with
THE LAUNCHPAD
With your Catalyst Roadmap as our guide, this is where we take the work off your plate and put the plan into action so your site not only looks better, but does more of the heavy lifting for your business.
Every Launchpad project includes fresh copy, polished visuals, and behind-the-scenes improvements that make your website more effective and easier to maintain.
Most projects wrap up in 30 days or less.
ESSENTIALS
A focused revamp for 5-page portfolio or consultant sites.
Also, the ideal option if you have a larger site but only need your top 5 pages refreshed to reflect what’s changed.
All Sites
from $3,000 CAD
COMPLETE
A full revamp for more complex sites.
Maybe you’re adding new offers, shifting direction, or gearing up for more visibility.
Whatever’s changing, your site will be clear, current, and true to what you do best.
Service Provider Sites
from $5,000 CAD
eCommerce Sites
from $6,000 CAD
COMPLETE PLUS
A full revamp plus a move to a new platform or theme.
When your current setup feels clunky, limited, or out of step with how you do business, it’s time for a change.
Whether you’re scaling or simplifying operations, I’ll help you choose the right platform, migrate your content smoothly, and then polish every page.
5-Page Sites
from $4,000 CAD
Service Provider Sites
from $6,000 CAD
eCommerce Sites
from $7,000 CAD
*Theme cost not included
Questions? Here are the ones I hear most often.
If you don’t see yours here, just ask.
-
Yes. No blank-page panic attacks here. We update your site’s messaging, rewrite what needs rewriting, and make sure your words sound like you, not like AI copy that could belong to anyone.
-
Absolutely. Whether your site’s on WordPress, Squarespace, Shopify, or some prehistoric platform that should’ve retired with dial-up, we can work with it.
And if it’s time to move, we’ll help you choose the right new home.
-
Certainly! Custom features are part of your revamp. Here are a few examples of what we can build in:
Private wholesale portals
Booking or scheduling tools
Password protected content
Email signup & automation
If you have something specific in mind, let’s talk about what works best for your site.
-
That’s fine! Our services are flexible, and we can tailor an approach based on what your site actually needs.
-
We keep this efficient and easy. We’ll kick things off with a short Zoom to walk through the logistics of your project, then collect any logins or details we need.
From there, we check in at key points so you can review, share feedback, and confirm everything feels right. Quick replies help keep things moving, but we won’t flood your inbox.
-
Most revamps wrap up in 30 days or less. Your timely feedback keeps things on track, and I’ll let you know exactly what I need from you, no surprises.
If you’re moving to a new platform or adding more complex features, it could take a bit longer.
Need it faster? Just ask and I’ll let you know what’s possible.
-
Yes. A 50% deposit secures your spot, and the remaining balance isn’t due until your revamp is complete. If you prefer more time between payments, booking ahead can give you extra breathing room.
Need a different arrangement? Just ask. I’m happy to work out a schedule that makes sense for both of us.
-
Most designers focus on visuals. Most strategists stop at recommendations. I love seeing a plan through to the finish line.
With me, you get clarity about what’s worth changing and hands-on help making it real.
"Nikki hones in like a heat-seeking missile on what makes your business stand out, especially the things you’ve overlooked because it’s just what you do. What I didn’t expect? We nearly doubled our annual revenue in just six months after our revamp."
Catherine Hudson, My Bark Avenue Academy
