How We Work Together
First, we get clear on what your site needs to do.
Then we decide how the work gets handled.
Step 1: The Catalyst
This is where we sort out what needs to happen before anything gets changed.
We look at how your business is operating now, what has shifted, and what your site needs to support going forward. From there, I review your site and online presence, then map out what to change, what to add, and what to keep.
You receive your Catalyst Roadmap within 3 business days. We walk it through together so you’re clear on what to do next, what it takes, and where it makes sense to invest.
$450 CAD, credited toward your revamp if booked within 30 days.
Questions I’m asked most often
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About an hour for the first session, then a short follow-up a few days later to walk through your Catalyst Roadmap. Everything in between is on my end.
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You might. The Catalyst helps you confirm what actually needs to change, and just as importantly, what can be left alone.
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The Catalyst is strategy, not implementation.
You leave with a clear plan to guide copy, branding, and site changes, whether you handle them in-house, with me, or with another specialist.
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Yes. If you already know what your site needs, we can start there with a short intake call.
Choose The Catalyst if you want help deciding what needs to change, or a clear plan to work from.
“Nikki focused on what really mattered for my business and helped me make smart choices without overwhelm. Now the site runs smoothly for both retail and wholesale, and I can update it myself anytime.”
Trisha Bower, Eat My Shortbread
Step 2: The Launchpad
Once you have your Roadmap, the next step is deciding how to carry it through.
DONE FOR YOU:
Fully Managed Site Revamp
Most clients choose to have the work handled so the revamp stays focused and is completed properly.
Once we’re clear on what needs to change, I take care of the agreed changes across the site, from messaging and copy through to layout and technical changes.
You’re involved at key checkpoints for feedback and decisions, and the work moves forward without disrupting the day-to-day running of your business.
Smaller revamps from $3,000 CAD
More complex sites from $4,500 CAD
Most revamps are completed in 30 days or less.
DONE WITH YOU:
Guided Revamp Sprint
For owners who want to make the changes themselves, but don’t want to handle the revamp alone.
We meet weekly on Zoom for four sessions, working through the site together as we review copy, offers, and user paths. We make decisions as we go, and each session ends with clear next priorities.
You implement the agreed changes between sessions, with phone and email access throughout the month, so you’re not left guessing when a decision needs to be made.
Four weeks, from $2,500 CAD
Revamp Roadmap
SELF-DIRECTED DIY:
For owners who are comfortable working on their own site and want to take the revamp on themselves.
With your Catalyst Roadmap as your guide, you can work through the changes at your own pace without drifting away from what your site needs to do.
If questions come up or you want a second set of eyes along the way, support can be booked as needed.
This route starts with The Catalyst.
I’m genuinely proud of my site now. Nikki nailed the balance I needed and made the process simple. Within weeks, I landed a fantastic project, and the site has become a key tool for securing more work.
Steve Morrisson, Freelance Gaffer Cinematographer
