Start with
THE CATALYST

DELIVERED IN 3 BUSINESS DAYS

Get clarity before you make changes.

In a focused working session (usually 60–90 minutes), we’ll look at what’s changed in your business and what your website should be doing for you now.

After we talk, I’ll audit your online presence and create your Catalyst Roadmap, a no-joke document that lays out exactly what needs to change, what’s working, and what to focus on next.

Once your Catalyst Roadmap is ready, we’ll jump on a short Zoom call to go through it together. I’ll walk you through the highlights, answer any questions, and screen share your site and doc.

You’ll come away with clear priorities, practical recommendations, and the context behind them so you know exactly what to do next, whether you handle it in-house or hire us to get it done for you.

$450 CAD
(credited toward The Launchpad if booked within 30 days)

Have questions?
Let’s clear them up.

If you’re wondering whether this is the right move for you, here’s what most people ask before they book.

  • Look, you’re great at what you do. But if you had the time, clarity, and expertise to do this on your own, you wouldn’t be here.

    The Catalyst is for people who are too close to their own business to see the gaps, or just don’t want to waste months stuck in decision paralysis. In 90 minutes, you’ll have answers and a clear path forward.

  • This is a 90-minute working session where we make real decisions and get things sorted.

    By the end, you’ll have a clear, no-BS roadmap that shows you exactly what to change, what to keep, and where to spend your time and budget so you’re not wasting effort on the wrong things.

  • Here’s how you know if you need this:

    • If you hesitate before sending someone to your website, you need this.

    • If you have to explain things that your website should be explaining, you need this.

    • If your site is built for where your business was two years ago - not where it’s going, you need this.

    It’s not about whether your site looks good, it’s about whether it’s actually working for you.

  • Yes. The Catalyst stands on its own. It’s not just a lead-in for something bigger. By the end of this session, you’ll have answers, not a sales pitch.

    If The Launchpad makes sense for you, great. If not? You still leave with a fully actionable plan you can take anywhere.

  • Not always. If your needs are clear or we’ve worked together before, we can skip straight to The Launchpad. Before we start, we’ll do a quick check-in to make sure nothing’s overlooked.

    But if you’re unsure what needs to change, The Catalyst will save you time, money, and frustration by figuring that out first.

"She strategizes with you, talks through growth goals, and actually listens to what you need. Just what I needed to step up and make big decisions that paid off."
Trisha Bower, Eat My Shortbread

Get it done with
THE LAUNCHPAD

With your Catalyst Roadmap in hand, we roll up our sleeves and make it happen

Every Launchpad project includes refined copy and visuals, plus functional updates so your site is clear, professional, and easy to manage. Most projects wrap in 30 days or less.

ESSENTIALS

A targeted revamp of your five most important pages.

All Sites
from $3,000 CAD

COMPLETE

A full-site revamp for when more than five pages need refining.

Service Provider Sites
from $5,000 CAD
eCommerce Sites
from $6,000 CAD

COMPLETE PLUS

A full-site revamp on a new theme or platform.

5-Page Sites
from $4,000 CAD
Service Provider Sites
from $6,000 CAD
eCommerce Sites
from $7,000 CAD
*Theme cost not included

Here are the most common questions clients ask before getting started.
If you don’t see yours here, just ask.

  • Yep. No blank-page panic attacks here. We update your site’s messaging, rewrite what needs rewriting, and make sure your words sound like you, not a robot who just discovered LinkedIn.

  • Absolutely. Whether your site is on WordPress, Squarespace, Shopify, or some prehistoric platform that should’ve retired with dial-up internet, we can work with it. And if it’s time to move, we’ll help you pick the right home.

  • Most web designers focus on aesthetics. Most business coaches focus on strategy. I do both, so your website works for your business, your buyers, and the way you actually run things.

  • We work around your schedule to keep this efficient and easy. We’ll start with a quick Zoom to walk through the project, then grab logins and any key details.

    We check in at key points so you can review, give feedback, and make sure everything feels right. Quick replies keep things moving, but we won’t overload your inbox.

  • Most revamps wrap in 30 days or less. More complex projects, like platform migrations, may take a little longer.

    Need it in a hurry? Let’s talk about it. We’ve moved heaven and earth before!

  • Yep. A 50% deposit secures your spot, and the rest isn’t due until we hand over your shiny new site. If you book ahead, your second payment isn’t due until your project wraps up.

    Need a different arrangement? Let’s talk. I’m happy to work out a schedule that makes sense for both of us.

  • Life happens. Your deposit is non-refundable (since that time was reserved for you), but if you need to reschedule, we’ll move your start date. Cancel entirely? No worries -your remaining balance won’t be due.

    If you have a change of heart within 24 hours of booking, let’s talk. Otherwise, the deposit holds your spot.

  • Yes. Custom features are included with your revamp. We can add:

    • Private wholesale portals

    • Booking or scheduling tools

    • Password protected content

    • Email signup & automation

    If you need something specific, let’s talk about what works for your site.

  • That’s fine! Our services are flexible, and we can tailor an approach based on what your site actually needs.

"Nikki hones in like a heat-seeking missile on what makes your business stand out, especially the things you’ve overlooked because it’s just what you do. What I didn’t expect? We nearly doubled our annual revenue in just six months after our revamp."
Catherine Hudson, My Bark Avenue Academy

Here’s how we move forward:

Tell me a bit about your business, and we’ll hop on a quick call. From there, we’ll figure out if The Catalyst is the right starting point or if we can go straight into The Launchpad.