My Bark Avenue Academy

The Challenge

After four decades in business, Catherine had built a strong reputation as an award-winning dog trainer. She had been managing her site for years, and with all the service changes necessary through Covid, it had become overwhelming.

Every day, she was answering the same questions, digging for the right documents, and feeling frustrated with an online presence that didn’t represent the professionalism she had worked so hard to build.

She needed a site that made running her business smoother.

The Shift

We revamped Catherine’s website to do just that - save her time and make her daily operations easier.

The messaging was refined, and service descriptions were rewritten so clients immediately understood what she offered. The site was restructured to make navigation simple.

Easily accessible downloadable PDFs stopped the flood of repetitive calls and emails, and client materials were organized behind password-protected pages.

We updated her visuals and showcased 100+ testimonials to reinforce trust at every touchpoint.

She received a video walkthrough of the completed site, making it easy to review the work and share the updates with her staff.

The Result

For the first time in years, Catherine doesn’t have to battle the daily grind of answering the same questions. Her inquiries have gone up, and the clients reaching out are already clear on her services, making every conversation more productive.

Catherine nearly doubled her annual revenue goal in six months. She moved to larger facilities, expanded her team, and with the time she saved, launched additional services.

Now, she spends her time where it matters: training, growing, and running her business on her terms.